VEGAN VENTURES
Branding • Art Direction • Logo Design • Packaging
Vegan Ventures is a food truck concept, taking customers on a culinary safari. We provide our travelers a variety of delicious plant-based cuisines. No matter what your taste buds desire, let us freshen up your day with our unique recipes. Vegan Ventures is available to spice up campus festivals and vacation sites all over Pennsylvania.
Process
I was admittedly not very familiar with food trucks other than the ice cream truck that periodically drives by the street. Even then, I never paid much attention to the truck's design, because the truck would just drive by before I could have any time to appreciate it.
Just learning about the concept of visual branding, the food truck project seemed to be an ambitious project. After several ideas went from my head to paper and into the college classroom, I went with branding a food truck that sold vegan cuisines based on different environments around the world. The brand would be called “Vegan Ventures”.
The brand features elements that make it resemble a tourist adventure, including foods named as if based on different locations, stamp icons for the food, and a map on the reverse side of the menu.
